2024 Mazda Arata Concept
About the Car
Changan Mazda Automobile Corporation Ltd. (Changan Mazda), a Chinese company partially owned by Mazda Motor Corporation (Mazda), unveiled the all-new electrified vehicle, MAZDA EZ 6, and the MAZDA ARATA, an electrified vehicle design concept, at Auto China 2024.
The Mazda EZ-6 is the first in a series of new electrified vehicles (new energy vehicles) developed and manufactured by Changan Mazda in collaboration with Mazda and Chongqing Changan Automobile Co., Ltd. (Changan Automobile). This vehicle is set to launch in China by the end of 2024. Additionally, the concept model MAZDA ARATA, revealed simultaneously, is planned for mass production as the second new electrified vehicle by the end of 2025, targeting the Chinese market. In response to the rapid electrification in China, Mazda aims to expand its lineup of electrified products, offering customers more choices.
During the Changan Mazda press conference, Masahiro Moro, President & CEO of Mazda, stated: “We are thrilled to introduce the all-new new energy vehicle (NEV) developed in partnership with Changan Automobile. The Mazda EZ-6 showcases a blend of Mazda’s expertise and Changan Automobile’s advanced electrification technology. Moving forward, Mazda will continue to collaborate with Changan Automobile to revitalize our business in China by delivering unique products that cater to Chinese consumers’ preference for advanced vehicles.”
The MAZDA EZ-6 is a dedicated electrified model that integrates Mazda’s design language, KODO-Soul of Motion, and its signature driving performance emphasizing the Jinba-ittai (car and driver as one) experience, with advanced electric vehicle and smart technologies provided by Changan Automobile. The MAZDA EZ-6 will be available in two versions: a battery electric vehicle (BEV) and a plug-in hybrid electric vehicle (PHEV), allowing customers in China to choose the powertrain that best suits their lifestyle and preferences.
The MAZDA ARATA is a design concept model that embodies Mazda’s philosophy of “Uplifting the Human Spirit.” This crossover SUV features a modern design that exudes sleekness and elegance, catering to the sophisticated tastes of Chinese consumers.
Mazda remains committed to pursuing the ‘Joy of Driving’ through its core Human Centric value and aims to deliver the ‘Joy of Living’ by creating enriching experiences in customers’ daily lives.
The designed theme is “SOULFUL + FUTURISTIC x MODERN.” It embodies futuristic and modern forms that evoke the image of a new way of life with new energy vehicles, while fusing the ‘excitement of motion’ pursued by Mazda Design and the sense of life unique to KODO design.
The side view boasts thick doors and a three-dimensional configuration that provides traction to the four tires, creating a powerful, dynamic shape that is typical of KODO design. The ‘cross-wing’ rear combination lamps, with their two wings overlapping each other, are also used to emphasize the new Mazda brand.
Air tunnels are set at the tips of the front-end hood, on both sides of the front bumper, and on the inside of the d-pillars, to name a few. The improved aerodynamic characteristics contribute to improved environmental performance, while lending a futuristic sense to the model.
