2024 Nissan Epoch Concept
About the Car
Today at Auto China 2024, Nissan introduced four new energy vehicle (NEV) concepts under the theme “A new Nissan for a new era in China.” The event showcased a robust lineup of electrified models, highlighting Nissan’s latest advancements and future plans in electrification. Additionally, Nissan revealed plans to launch one more NEV than previously announced, increasing the total number of new vehicle launches to five by the fiscal year 2026.
“To achieve sustainable growth in the rapidly changing Chinese market, Nissan is committed to a China-tailored strategy as outlined in our new business plan, ‘The Arc’. With the new energy vehicles based on the concepts unveiled today, Nissan will develop a balanced product portfolio of diverse and competitive new models. Our goal is to provide an exciting mobility experience for all customers in China.”
Nissan President and Chief Executive Officer Makoto Uchida stated
Unveiled models
The four NEV concept models unveiled, two EVs and two plug-in hybrids, are a joint effort with local partner Dong Feng and aimed to better address the future mobility needs of customers in China.
The Nissan Epoch Concept is an EV sedan for urban and suburban go-getters who wish to enhance their lifestyles with design and technologies. The concept has an AI-expanded Internet of Things, and its virtual personal assistant makes life easier and more comfortable through communication that recognizes emotions.
The Nissan Epic Concept is an EV SUV perfectly suited for adventurous city couples who explore on weekends, with autonomous driving for both the city and on highways. The vehicle can function as a mobile power source, with electricity to power equipment, campsites or parties. Meanwhile, its on-board technologies support and create a relaxing atmosphere.
The Nissan Era Concept is a plug-in hybrid SUV that supports urban lifestyles and is well suited to young businesspeople who treat their car as a second home. With an interconnected entertainment system and zero-gravity seats, its advanced e-4ORCE all-wheel control and active air suspension provide both a comfortable and confident drive.
The Nissan Evo Concept plug-in hybrid sedan is perfect for weekend getaways and creating special moments for the whole family. In addition to its advanced driver support and safety functions, its AI-enhanced virtual personal assistant helps properly deliver the intended drive and journey.
Display models
The Nissan Hyper Force concept and Nissan Hyper Punk concept, which premiered at the Japan Mobility Show in Tokyo last October, were showcased in China for the first time.
The Nissan Hyper Force Concept is crafted to deliver the ultimate driving pleasure while ensuring high environmental performance and daily comfort. It caters to racing enthusiasts and gamers who seek the thrill of the racetrack while being eco-conscious.
The Nissan Hyper Punk concept, displayed digitally, aims to inspire self-expression in both virtual and physical realms. Equipped with AI and headrest biosensors, it can detect the driver’s mood and automatically select suitable music and lighting, enhancing energy and creativity.
Further demonstrating Nissan’s expertise in electrification, the Formula E Gen3 race car was also displayed, representing the Nissan Formula E team’s participation in the ABB FIA Formula E World Championship. This brings the excitement of all-electric driving to more enthusiasts and customers.
China strategy
Nissan’s strategy, encapsulated by the motto “In China, for China,” emphasizes enhancing corporate value and overall competitiveness in the Chinese market. To strengthen its presence, Nissan launched a new brand campaign, “Excitement by Ni,” reflecting the company’s dedication to innovation and enriching people’s lives. As consumers in China increasingly adopt new lifestyles and mobility solutions driven by intelligent, electric-powered innovations, Nissan aims to lead in creating exciting, personalized mobility experiences through this campaign.
Additionally, Nissan announced partnerships with leading companies to introduce advanced intelligence systems and AI-based services to customers in China and beyond.
Amidst the rapid changes in the Chinese market, Nissan is accelerating its transformation in intelligence and electrification. Guided by its corporate purpose of “Driving innovation to enrich people’s lives,” Nissan is collaborating with local partners to deliver exciting future mobility experiences.