The local holder of the Jaguar Land Rover (JLR) dealership RMA Group is set to exit the Kenyan market in a move that has seen rival dealers bid for the right to sell the luxury cars.
Thailand-based RMA took over the JLR franchise in 2013, replacing CMC Holdings, which had held the dealership for decades.
Sources told the Business Daily that RMA had decided to exit the local market, putting the franchise in play. Coventry (UK)-based JLR, through its South Africa office, is expected to have picked RMA’s replacement by June.
The new dealer will inherit the most valuable and fastest-selling portfolio of luxury cars including Ranger Rover and Jaguar models.
RMA sold 92 units of JLR models last year, the most among high-end car dealers and representing 38.3 per cent of the entire 240 units sold in the segment, according to data from Kenya Motor Industry Association (KMI).
RMA is currently offering a rare discount on Land Rover models amid the franchise succession talks.
The exit of RMA continues the musical chairs seen in Kenya’s new vehicle market where automakers are constantly reviewing their existing franchisees.
The churn, for instance, saw DT Dobie take over the Volkswagen dealership from CMC, DT Dobie lose Nissan franchise to Crown Motors and General Motors terminate Isuzu East Africa’s sale of Chevrolet cars.
SOURCE: Business Daily