Toyota Motor Corporation has indicated on its website that customers for its recently launched 300 series Land Cruiser should expect a delivery delay for up to four years. The Toyota Land Cruiser’s status as an automotive legend is indisputable, with its heritage of achievement now spanning 70 years and more than 10 million sales across 170 countries and regions. Toyota’s proud claim is that the Land Cruiser is a vehicle that will “go anywhere and everywhere, and bring you back safe and well.”
Like many of its rivals including General Motors, Daimler, BMW Group and Volkswagen Group, Toyota has been forced to slow down or stop production at some of its plants altogether owing to the global semiconductor shortage and other supply chain disruptions.
Earlier last year, the company announced that it would slash worldwide production by up to 40% in September owing to chip shortage. The firm says that component factories in South East Asia had faced disruptions due to the pandemic and its mitigation measures, with the Land Cruiser and Lexus brands facing delays.
Toyota has refuted claims that the delay is attributed to the current global semiconductor shortage or issues within his supply chain. The company has said that it’s slowing production at around eleven of its production plants in Japan owing to rising cases of Covid-19 cases at its plants and at its component suppliers. “As the Land Cruiser is very popular not only in Japan but globally, we apologise that it’s going to take long before we can deliver the product.” Toyota said on its website. “There’s a possibility that it would take up to four years to deliver if you order now. We will continue to shorten the delivery time and we appreciate your understanding.” The latest announcement comes after a surge in Omicron cases in Japan since the start of the month.
Given the strong demand of the Land Cruiser, Toyota is considering ramping up production in the medium and long term. Launched in 1951, the Land Cruiser is Toyota’s longest selling vehicle, with a total of 10.6 million sold as of last year.