Ever since it was introduced to the market in 1994, the Toyota RAV4 has been a top selling car. It was the first car to successfully bridge the gap between the big SUVs and the small Compacts. It was by way of the Toyota RAV4 that the world was introduced to the now popular Crossover category and over the years, there have been many competitors but the RAV4 has weathered the storm. In the Kenyan market, it competes with the Honda CR-V, Nissan X-Trail, Subaru Forester, VW Tiguan, Mitsubishi Outlander and Land Rover Freelander. The Toyota Rav4 has faced many competitors, but apparently, it has remained at the top. Beyond sales numbers, though, the RAV4’s popularity is based on a long, loaded history, and there are many reasons for the RAV4’s significance in the Kenyan market.

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Until today, Toyota Rav4 still stands out as the top-selling Crossover category car in the Kenyan market. It was introduced in the market in 1994, whereby the primary purpose was to fill the gap between the small compact cars and the big SUVs. Years have passed by, but there hasn’t been any match to the Rav4. What does this imply? Well, for Toyota lovers, you have a wide range of options, but Toyota Rav4 carries it all, especially on the Kenyan roads.

“The all-new 2016 RAV4 as you have will all see here today captures the spirit of freedom that began with the original RAV4, yet breaks new ground in refinement, practicality and technology. It is Bold stylish and a uniquely commanding presence distinguishing Rav4 from any SUV the world has seen. ” Said Toyota Kenya managing director Mr Sachio Yotsukura during the launch of the RAV 4.

Setting new benchmarks in exterior and interior styling and features, the fourth-generation RAV 4 is a combination of power, driver comfort, world-class performance, fuel efficiency, superior technology, safety features, with the spacious rear seat and large cargo space.

The new Rav4 2016 is available in 4 variants to cater to various customer needs in the Kenyan market. The variants are 2.0L 4×2 CVT High and Standard Grades, 2.0L 4×4 and 2.5L 4×4 CVT High Grade. The retail selling price starting from Ksh. 3,800,000 exclusive of VAT.

The launch of Toyota RAV 4 4th generation shows Toyota’s continued efforts towards changing the SUV landscape in Kenya, based on increasing customer demand for new SUV’s, boasting better technology and increased driver comfort. The RAV 4 is the first vehicle to be sold in Kenya under the cross-over SUV category and has been in the market for over 20 years.

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