The long-anticipated unveiling of the latest 2017 Peugeot 3008 has finally taken place. This eagerly awaited vehicle is making a significant impact on the midsize crossover SUV segment, a category of vehicles that is rapidly expanding worldwide. It confidently caters to discerning customers seeking novel and distinctive experiences. Whether through its striking and cutting-edge PEUGEOT i-Cockpit, exceptionally inspired design, optimized architectural efficiency, or state-of-the-art technology, the new PEUGEOT 3008 SUV aims to establish itself as a formidable contender right from the start. It marks the beginning of a new SUV range for PEUGEOT, serving as its global emblem.

WHEN THE NEW PEUGEOT 3008 ARRIVES IN THE SUV SEGMENT
For numerous years, the SUV market has experienced a remarkable surge across various segments such as the compact SUV segment, midsize luxury SUV segment and the opulent SUV segment. In the expansive and diverse European Crossover SUV segment, which remains the largest, SUV sales have surged by two and a half times since 2009—the debut year of the initial PEUGEOT 3008 generation. Presently, in Europe, encompassing all segments, one out of every ten cars belong to the SUV category.

As a genuine embodiment of contemporary automotive innovation, possessing an air of sophistication, technology prowess, and the ability to evoke emotions and personal satisfaction, the SUV elevates the status of its driver and encapsulates values resonant with the present era. It not only fulfills the desire for personal expression but also serves as a means to showcase success, where outward appearances reflect one’s values. Ultimately, it manifests a craving for escapism and novel experiences, even if the envisioned journey into the wilderness with these vehicles remains strictly within the realm of fantasy!

This stems from the fact that today’s drivers seek a renewed driving experience from their vehicles. They aspire for travel time, often viewed as a mundane task in contemporary times, to transform into a period enriched with experiences, emotions, and shared moments. An instinctive and sensory interaction with their machine, as if the vehicle comprehends the occupants’ needs and adapts itself accordingly. A welcoming cabin that can be personalized to provide a level of relaxation akin to one’s own home. And which vehicle aligns best with these aspirations? The “Sport Utility Vehicle” or SUV—a concept that has not only exceeded its nomenclature but has forged its own legendary status.

Automakers globally have grasped this trend, resulting in a multitude of SUV models available. However, the actual driving experience of an SUV often falls short of expectations. Consequently, PEUGEOT faces a substantial challenge: not merely assimilating all the segment’s attributes but, more importantly, delivering an exceptionally cohesive, modern, streamlined, and intelligent package. With the introduction of the new PEUGEOT 3008, the brand aims to establish itself immediately in the C SUV segment with a product that is undeniably desirable, consistent with its premier expertise, and aligned with its strategy of ascending the market ranks. This ascent in market positioning is underscored primarily by the standard inclusion of the new PEUGEOT i-Cockpit®.

BREATH-TAKING INTERIOR DESIGN
Stepping into the new PEUGEOT 3008 SUV is akin to entering a realm that is both surprising and original, exuding an undeniable quality. The attention is immediately drawn to the spectacular, almost futuristic dashboard—a seamless integration of the latest generation PEUGEOT i-Cockpit®. This innovative concept has redefined the standards for car cockpits, creating a space where everything is geared towards the pleasure and concentration of the driver within a distinctly high-tech environment.

The steering wheel, now even more compact, has been thoughtfully redesigned with two flats for improved grip, providing the driver with maximum visibility and legroom. Meticulous consideration for material choices and attention to detail, such as full hide leather from level 2, chrome inserts, and gloss black trims, contribute to a heightened perception of quality and allure.

At the center of the dashboard, a large 8” touch-screen resembling a tablet boasts capacitive technology for enhanced reactivity and practicality. Six elegant piano-key “toggle switches” accompany the screen, offering direct and permanent access to key control functions, including radio, climate control, navigation, vehicle parameters, telephone, and mobile applications. The heads-up instrument unit introduces a series production of a high-resolution 12.3” screen with futuristic graphics that can be fully configured and personalized. Five different display modes, controlled via a knob on the steering wheel, allow the driver to tailor the instrument unit to their preferences. The “Personal” mode, configured from the touch-screen, offers a wide array of information, from navigation instructions to driver aids, engine parameters, trip computer, route information, and more. Engaging animations and transitions accompany each setting, creating a visually delightful experience.

The enhancement of the PEUGEOT i-Cockpit® extends further with the introduction of the i-Cockpit® Amplify. This feature, activated by a simple press of a special switch next to the toggle switches, acts as a true Master of Ceremonies, stimulating almost all the senses:

Sight: Varying the brightness of ambient lighting and screen colors.

Hearing: Musical equalizer settings.

Touch: Multipoint massage embedded in the seats (up to five programs).

Smell: Fragrance diffuser.

In addition, similar to the PEUGEOT 308, the Driver Sport Pack elevates the experiences of sight, touch, and hearing.

The driver and passengers are presented with an array of sensations, with immediate choices of two themes: the “Boost” theme for dynamic driving and the “Relax” theme for a gentler driving experience. Both themes are fully customizable, enabling occupants to surpass the boundaries of pleasure and create a truly unique and unforgettable journey on board.

The onboard experience is complemented by the richness of the interior, actively contributing to the excellent sense of perceived quality and modernity within the cabin. The inspired material choices, including leather, brushed chrome, carbon, and cloth decoration, along with textiles reminiscent of “home design,” cover various elements such as door-card inserts, headlining, windscreen pillars, and even less common areas like the dashboard inlay. The result is a modern and warm ambiance that enhances the overall driving experience.

INSPIRED EXTERIOR DESIGN
The interior design of the new PEUGEOT 3008 is truly distinctive in the market, boasting a successful and opulent layout, while the onboard technology holds the promise of an enriching experience.

This sense of sophistication seamlessly extends to the exterior. At first glance, the new PEUGEOT 3008 captivates with its striking appearance, surprising observers with the strength of its character—a definitive statement as an SUV. Embracing all the hallmark features of this silhouette, including a vertical front end, a lengthy flat bonnet, a high waistline, wide protective bands (bumper skirts, wheel arches, bottom of doors), large wheels, raised ground clearance, and shaped roof bars, the new PEUGEOT 3008 SUV goes beyond mere incorporation. It injects meaning and emotion into every detail, maintaining a remarkable sense of harmony and well-balanced proportions—a result of the boundless creativity of its designers.

The vertical front end exudes power and a touch of animalistic aggression, with clear, bold lines and a wide chrome-trimmed grille serving as the focal point. The iconic Lion emblem takes its place at the center, perfectly proportioned and confidently poised. The narrow halogen headlamps, or the optional full LED lamps, contribute to the piercing feline look, while numerous wide air intakes underscore the self-assurance of the owner and the allegiance to the PEUGEOT brand.

While the bonnet is notably long and flat, its styling lines convey strength, leading to an upright windscreen positioned behind the front axle, flanked by elegant chrome inserts sweeping back from the headlamps. The raised waistline and increased sheet metal/glass ratio are executed with elegance and fluidity, resulting in a slimmer profile that sets the vehicle apart from its competitors. The gloss black roof option, available from level 2, complements the vehicle’s design, adding personality, dynamism, modernity, and status.

The protective elements, large wheels, and roof bars are present, but the execution showcases a clever blend of character and sophistication, avoiding ostentatious and convoluted styling compromises. The surprise continues at the rear, where a clear and modern design prevails. A gloss black band beneath the inclined rear window incorporates opalescent LED tail lamps featuring the distinctive three-claw marks, a signature characteristic of PEUGEOT.

Approached from any angle, the new 2017 PEUGEOT 3008 leaves a lasting impression of top-quality execution and a high level of perceived quality. Factors such as fine gap tolerances, strategically placed chrome accents, and two-tone bodywork contribute to an attractive, well-thought-out, and tasteful appearance. This overall aesthetic makes the new PEUGEOT 3008 the epitome of the most fashionable SUV on the market.

A JUBILANT DRIVING EXPERIENCE
The Lion brand’s reputation for delivering an exceptional driving experience is firmly established, showcasing the expertise of in-house development engineers in consistently creating highly satisfying vehicles, regardless of their size. When it comes to SUVs, the challenges are substantial—raised ride height, a high driving position, and an elevated center of gravity often pose hurdles, with styling choices sometimes compromising drivability.

However, in the case of the new PEUGEOT 3008, the magic is evident from the outset. Impeccable road-holding, precise steering, a comfortable ride, a sense of agility, and safety are all present as expected. This isn’t magic; rather, it’s the result of extensive experience and the integration of the most efficient and modern technology.

The new PEUGEOT 3008, built on the new EMP2 platform renowned for its dynamic qualities, achieves a remarkable balance between comfort and road-holding unprecedented in the Crossover SUV segment. Tailored suspension for each power plant ensures a ride that aligns with the Lion’s reputation and contributes to a virtuous cycle of weight reduction, leading to improved fuel consumption, passive safety, and overall performance.

While being a genuine SUV, the new PEUGEOT 3008 remains unmistakably a PEUGEOT. Its true off-road capability is enhanced, particularly through the Advanced Grip Control system, which includes:

Optimized traction control with five grip levels (Normal, Snow, Mud, Sand, ESP OFF) controlled from a knob on the center console. Specific tire fitment of 18” M+S (Mud & Snow). Hill Assist Descent Control (HADC), a new descent assist function ensuring precise and safe control on steep slopes. Notably, this function allows the vehicle to maintain a very low speed (3 kph), enhancing control and safety in challenging situations.

Passengers and the driver are invited to sit back and enjoy the ride, as even the shortest and most routine trips become enriched with new discoveries. The new PEUGEOT 3008 is a genuine invitation to travel, offering first-class comfort with excellent sound insulation and numerous features that surpass normal market standards:

Body-hugging front seats with an optional 8-pocket pneumatic massage system. A large panoramic sunroof with a blind and illuminated rails. A Premium FOCAL® Hi-Fi system from the renowned French audio brand, FOCAL®—a world-first factory-fitted Hi-Fi system on any vehicle, thanks to an exclusive partnership with FOCAL®.

SUPPORTED BY AN ARSENAL OF DRIVER AIDS
Driving the new PEUGEOT 3008 is a sheer joy, and this experience is further heightened by the compact steering wheel. The driver can fully exploit the dynamic capabilities of this SUV, thanks in large part to the extensive support provided by numerous driver aids. The latest generation Advanced Driver Assistance Systems (ADAS) form a comprehensive array of safety features designed to minimize any potential hazards on the road. These include:

• Active Safety Brake and Distance Alert
• Active lane departure warning
• Driver attention warning
• Automatic adaptive headlamp main beam
• Speed limit sign recognition and recommendation
• Adaptive Cruise Control with Stop function (available for automatic gearboxes)
• Active blind-spot monitoring

For urban driving scenarios, the driver receives additional assistance with certain maneuvers, facilitated by Visio Park, providing a 360° all-around vision, and the latest generation Park Assist. These advanced features not only enhance the overall driving experience but also contribute significantly to road safety by providing a comprehensive suite of tools to mitigate potential risks and challenges.

PERMANENT CONNECTIVITY
The new PEUGEOT 3008 is not just a vehicle; it’s a reflection of its driver—adaptable to the times. Recognizing the imperative to stay connected behind the wheel and navigate with serenity, it comes equipped with features such as Mirror Screen, induction Smartphone recharging (for devices compatible with the Qi standard), and 3D-connected navigation.

The 3D navigation goes beyond the ordinary, presenting realistic images of buildings and monuments while considering the contours of the terrain. It can be effortlessly transferred from the touch-screen to the digital instrument unit with a simple turn of a knob on the wheel, ensuring easier viewing. With TomTom® Traffic, real-time visibility into crucial events during the journey is provided, along with access to various information such as local weather, car parks, service stations, and more. An optional subscription to TomTom® risk areas offers reliable information on permanent danger zones and temporary risk areas reported by the community.

The Mirror Screen function allows the reproduction of a smartphone screen on the touch-screen, optimizing the use of its applications. It is compatible with MirrorLink protocols for Android smartphones, Android Auto, and Apple CarPlayTM for iPhones (5 onwards). Additionally, a remote voice recognition function through the smartphone (Android SVoice and Apple Siri) can be activated with a simple touch of a button on the steering wheel. This enables the driver to make calls, choose music, read and send text messages, and access route information—all without diverting attention from the road, ensuring permanent connectivity in operation.

For those opting for the PEUGEOT Connect pack, even more extensive possibilities unfold in three key areas: navigation, safety (Peugeot Connect SOS & Assistance), and maintenance (PEUGEOT Connect pack teleservices).

The new PEUGEOT 3008 ensures that this wealth of information is presented to the driver most simply and intuitively possible. The interfaces provided by the vehicle finally allow these functions to be utilized with peace of mind.

DESIGN INTELLIGENCE FOR PRACTICAL USE
The design intelligence of the new PEUGEOT 3008 extends beyond providing optimal comfort and safety features, aiming to encourage occupants to share unforgettable moments and ensuring maximum versatility. The wide-ranging modularity, along with clever features, has been meticulously designed to meet diverse expectations and handle various situations.

For handling unusual loads, the 2/3-1/3 split-folding “Magic Flat” rear seat effortlessly produces a flat load floor. Whether you need to keep things separate, facilitate easy loading, or make the most of leisure activities, the innovative two-position sliding floor simplifies the use of the boot space, even allowing occupants to sit on it comfortably without getting dirty. Managing an especially long load is made easy with the fold-flat passenger seat, providing a load space up to 3 meters long. On all versions, the rear seat center armrest is equipped with a ski flap, adding to the clever versatility.

Enhancing convenience further, the hands-free tailgate feature allows the motorized tailgate to be opened or closed with a simple foot movement beneath the rear bumper. The ingenuity of the new PEUGEOT 3008 is adaptable to all configurations and benefits from an optimized architecture, resulting in dimensions at the heart of the market but among the largest interior spaces.

As for the interior cabin space, the boot capacity is significantly improved compared to the previous generation, boasting a VDA 210 capacity of 520 liters and one of the lowest loading heights in its class.

This optimized architecture also leads to a significant reduction in weight. Leveraging the benefits of the new EMP2 platform and a genuine optimization of the weight/volume/equipment ratio at all levels, the new PEUGEOT 3008 achieves an average weight reduction of 100kg compared to the previous generation. The new PEUGEOT 3008 starts with kerb weights as low as 1325kg for petrol versions and 1375kg for diesel versions. This focus on weight optimization contributes to improved efficiency and performance across the board.

AN ENGINE RANGE THAT IS POWERFUL…AND PARSIMONIOUS!
The extensive efforts invested in vehicle architecture and weight reduction play a crucial role in the ongoing pursuit of reducing fuel consumption and CO2 emissions. However, that’s not the only aspect. Aerodynamic design and optimized external dimensions contribute to an excellent CxA of 0.76 m2 (on the best versions). Additionally, the use of Ultra Low Rolling Resistance (ULRR) tires in 17” and 18” or a 19’’ slimline fitment developed by Michelin (205 55 R19) further enhances the efficiency of the new PEUGEOT 3008.

Whether powered by petrol or diesel, the new PEUGEOT 3008 SUV in Europe benefits from a range of Euro6.1 engines that deliver both power and ultra-low consumption. All petrol versions stand out in their power range. For instance:

• The 1.2L PureTech 130 S&S engine achieves emissions from 115g CO2 / km.
• The 1.6L THP 165 S&S 6-speed auto emits only 129 g/km of CO2.

The petrol engine range includes four power plants:

• 1.2L PureTech 130 S&S 6SMT (6-speed manual transmission) in standard and very-low consumption versions.
• 1.2L PureTech 130 S&S 6-speed auto.
• 1.6L THP 165 S&S 6-speed auto.

For diesel options, BlueHDi technology ensures emissions ranging from 100 to 121 g/km of CO2 for power outputs of 100, 120, and 150 hp. The 1.6L BlueHDi and 2.0L BlueHDi installations are considered among the best on the market:

• 1.6L BlueHDi 100 S&S BVM5.
• 1.6L BlueHDi 120 S&S 6SMT (6-speed manual transmission) in standard and very low-consumption versions.
• 1.6L BlueHDi 120 S&S 6-speed auto.
• 2.0L BlueHDi 150 S&S 6SMT (6-speed manual transmission).
• 2.0L BlueHDi 180 S&S 6-speed auto.

EXTENDED MOBILITY – INNOVATION AT WORK!
In a context where accessing town centers has become increasingly challenging, PEUGEOT has positioned itself as a provider of innovative solutions to address contemporary mobility issues. It remains the sole brand offering solutions ranging from two to four wheels, and with the launch of the new PEUGEOT 3008, it introduces a new personal mobility solution for its customers:

• An electrically assisted folding scooter (e-Kick) by MICRO.
• An electrically assisted folding bicycle (e-Bike) by PEUGEOT.

This distinctive offering is tailored for customers seeking complementary solutions to their vehicles, especially for the final part of their journeys. The lifestyle of urban dwellers has transformed, eliminating limitations and embracing freedom.

To ensure seamless integration into the boot and immediate availability, specialized “dockstations” securely hold the e-Kick or e-Bike in place, while simultaneously recharging the batteries while the vehicle is in motion. This holistic approach to personal mobility demonstrates PEUGEOT’s commitment to providing versatile and integrated solutions for modern urban living.