Today marks the official unveiling of the highly anticipated 2018 Genesis G70 luxury performance sedan at the Hyundai·Genesis Design Center in Namyang, signaling the dawn of a new era. Dr. Woong-Chul Yang, Vice Chairman of the Hyundai Motor Group’s R&D Division, led the presentation, joined by key Genesis brand officials and approximately 300 international automotive journalists.
Scheduled to hit the Korean market on September 20th, the G70’s rollout in other markets will be announced soon. Vice Chairman Yang emphasized the G70 as a testament to their commitment to delivering innovative, customer-centric vehicles, expressing pride in Genesis showcasing the capabilities of a true Korean luxury brand.
The G70 embodies an athletic sedan design, featuring a graceful and dynamic exterior, an intuitively designed and elegant interior, and a choice of three distinct powertrains. Customers can opt for a turbocharged 3.3-liter gasoline V6, a 2.0-liter turbocharged gasoline I4, or a 2.2-liter I4 diesel model.
In addition to its performance features, the G70 boasts advanced driver assist systems, including Highway Driving Assist (HDA), best-in-class safety with nine standard airbags and active hood function, and robust connectivity through server-based voice recognition technology using Kakao Corp’s artificial intelligence platform.
Employing hot stamping methods and extended use of structural adhesives, Genesis has enhanced torsional rigidity and overall body stiffness, emphasizing their commitment to excellence in both performance and safety.
“G70 Seoul 2017”
To mark this momentous occasion, 15,000 individuals will come together to celebrate the official debut of the G70 at “G70·Seoul 2017,” a global launch festival set to take place on September 15th at Seoul’s Olympic Park.
Manfred Fitzgerald, Head of Genesis Division, expressed the significance of the Genesis G70 launch, stating, “The launch of the Genesis G70 is an important milestone for our brand.” He emphasized the intentional choice of Seoul as the venue, considering it the birthplace of Genesis. Fitzgerald added, “This is where we are coming together with our customers and friends in the music industry to celebrate as a people’s festival.”
The festival, aptly named “G70 Seoul 2017,” serves as a brand celebration for Genesis and its new G70 model. It will feature performances by global music icons Gwen Stefani, Andra Day, and CL. Despite the attendance being limited to 15,000, the overwhelming interest in the festivities was demonstrated by more than 80,000 people expressing their desire to be part of this grand celebration.
Completing the Genesis sedan lineup
With the introduction of the G70, Genesis has successfully rounded out its sedan lineup, joining the ranks of the G90 flagship and mid-luxury G80. This addition further solidifies Genesis’ standing in the global luxury market.
Since its launch in November 2015, Genesis has been on a mission to compete with the world’s leading luxury automakers, proudly representing a Korean brand. Setting itself apart in the luxury segment, Genesis aims to positively impact the lifestyles of its discerning customers through a forward-thinking and innovative approach to performance and design excellence.
The journey began with the debut of the flagship G90 sedan in December 2015, followed by the G80 sedan in July 2016 in Korea. Since its inception, Genesis has achieved notable success, with sales surpassing 150,000 units, demonstrating strong performance in both the Korean and U.S. markets.
Genesis has earned numerous accolades, including its recent recognition as the highest-ranking premium automaker in the J.D. Power 2017 U.S. Initial Quality Study (IQS), outperforming all 13 brands in the premium segment.
As the G70 completes the Genesis sedan lineup, the brand is now poised to fortify its portfolio with SUVs and alternative powertrains. Genesis has ambitious plans to introduce new products, expanding its presence and coverage across the global market. The brand aims to have six models in its product portfolio by 2021, signaling a strategic and comprehensive approach to meeting the diverse needs of its global customer base.
An Exterior with Genesis’ Unique Design Identity
The all-new G70 serves as a visual embodiment of the future design direction for the Genesis brand.
The exterior styling of the G70 epitomizes athletic elegance, capturing the essence of both beauty and tension, akin to an athlete in a poised state ready to perform. Luc Donckerwolke, Head of Genesis Design, emphasized the brand’s commitment to shaping fascination and desire through the passion, dedication, and talent of its designers. He noted that modulating all parameters from the Genesis DNA was crucial in tailoring a sports sedan, requiring the highest skills and know-how. The G70, designed to engage all senses, boasts sensuous and tensioned muscular volumes.
Key design elements contribute to the G70’s sleek and dynamic profile, including a long hood, short front overhang, elegant roofline, and assertive multi-spoke alloy wheels. Dark chrome aero trim subtly highlights the exterior, while the hockey stick daylight opening and parabolic sidelines showcase Genesis’ unique design signatures, conveying fast and dramatic energy with voluptuous forms and smooth surfaces.
The front and side views of the G70 highlight the car’s muscular performance capabilities, featuring a prominent crest-type grille, character lines extending from the hood emblem, and pronounced air intakes. Distinctive linear LED Daytime Running Lights (DRLs) on each side of the large crest grille offer a glimpse into the future Genesis signature quad lamps.
Moving to the rear, the LED rear combination lamps continue the quad lamp theme, and the raised trunk lid and compact bumper designs contribute to the G70’s poised character. The rear lamps, evolved from the G80 model, have been extended to the rear’s end, emphasizing a wide and dynamic stance. The overall design of the G70 encapsulates the brand’s dedication to pushing the boundaries of automotive aesthetics and setting new standards for visual appeal in the luxury sports sedan segment.
A Sophisticated, Driver-Focused Interior
The interior of the G70 is meticulously crafted to prioritize an exceptional user experience, showcasing superb fit and finish throughout. Reflecting the thoughtful ethos of the Genesis brand, the interior design places a premium on simplicity and genuine functionality, eschewing gimmickry.
Featuring a horizontal layout that instills a sense of stability, the driver-focused packaging creates a comfortable driving environment. The switchgear is intuitively laid out, and complemented by an assertive sport steering wheel. Premium materials are thoughtfully incorporated, with aluminum door handles, quilted leather door panels, metal speaker grills, and high-quality soft-touch surfaces. The dynamic yet elegant interior is enhanced by Nappa leather seats, adding a touch of luxury.
To cater to diverse preferences, the G70 offers a wide range of unique and sophisticated color options in line with global trends. Exterior colors include Platinum Silver, Carbon Metal, Marble White, Titanium Black, Racing Gray, Graceful Gray, Lapis Blue, Royal Blue, Blazing Red, and Umber Brown. A new paint-finishing method optimizes the brilliance of these colors by separating small, evenly distributed aluminum particles.
The passenger cabin provides a choice of five different colors: Obsidian Black, Sandstorm Gray, Velvet Burgundy, Tobacco Brown, and Vanilla Beige. Additionally, two exclusive interior colors, Sports Gray and Sports Red, are reserved for the G70 Sport and the high-end trim level for the 2.0T, offering a personalized touch for discerning customers. This comprehensive approach to interior design reflects Genesis’ commitment to providing a luxurious, yet functional and customizable, driving environment in the G70.
Driving Character — Agile Yet Safe, Dynamic Yet Quiet
The G70 lineup offers three distinct powertrains to cater to varied preferences – a 3.3-liter V6 gasoline turbo, a 2.0-liter I4 gasoline turbo, and a 2.2-liter I4 diesel. The heart of the enthusiast-focused “G70 Sport” lies in the robust 3.3-liter V6 turbo GDI engine, delivering 370 PS and a maximum torque of 52.0kgf·m.
The G70 Sport asserts its dynamic and powerful performance with an impressive acceleration from 0 to 100 kph (62.5 mph) in just 4.7 seconds and a top speed of 270 kph (167/168 mph). Standard features like variable-ratio steering and electronically controlled suspension contribute to agile steering response and an optimal ride-and-handling experience.
For the G70 2.0 turbo gasoline model, the Theta-II 2.0-liter turbo GDI engine provides 252 PS and a maximum torque of 36.0kgf·m, with the Sports package offering a slightly enhanced 255 PS.
The G70 2.2 diesel model is equipped with the R 2.2 VGT engine, generating 202 PS horsepower and a maximum torque of 45.0kgf·m.
Dynamic performance is further enhanced by features such as Launch Control for optimal power control during acceleration, rack-mounted motor-driven power steering (R-MDPS) and multi-link rear suspension for precise handling and a comfortable ride, dynamic torque vectoring system for improved vehicle cornering control, and a mechanical limited-slip differential (M-LSD) for safe driving in low-friction road conditions.
To maximize performance, the seat positions have been adjusted to lower the car’s center of gravity. The Active Sound Design (ASD) system enhances the driving experience by creating an aural character that reflects engine load and driving mode settings.
Efforts to minimize noise, vibration, and harshness in the G70 involved enhancements in vehicle body structure, exhaust system, sound absorption and isolation, suspension and body frame connection, as well as the design of side mirrors and door sealing systems.
The G70 underwent rigorous testing in challenging environments worldwide, including Death Valley (U.S.), northern Sweden, the Nürburgring (Germany), and the Alps (Austria), ensuring its driving stability, handling, durability, and power delivery are of the highest standards.
Continuing the safety legacy established by the G90 and G80, the G70 sets new standards in its class with an unparalleled focus on safety. The overall body stiffness and rigidity of the G70 have undergone significant enhancements to ensure optimal protection.
In addition to safeguarding occupants, the G70 is designed to prioritize pedestrian safety. The active hood function activates when an imminent impact with a pedestrian is detected, lifting the hood to absorb shock and reduce the risk of injury.
The G70 boasts an exceptional suite of advanced driver assist systems under the umbrella of ‘Genesis Active Safety Control.’ This includes features like Forward Collision-Avoidance Assist (FCA), Highway Driving Assist (HDA), Blind Spot Collision Warning (BCW), and Driver Awareness Warning (DAW), collectively providing the highest level of safety and convenience in its class.
The FCA system takes safety a step further by incorporating innovative technology that not only protects vehicles and pedestrians but also extends its coverage to cyclists on the road. The integrated radar-camera sensors automatically activate emergency braking when bicycles are detected, enhancing overall road safety.
Formerly known as ‘Genesis Smart Sense,’ the ‘Genesis Active Safety Control’ represents the brand’s advanced driver assist system package, demonstrating a commitment to cutting-edge safety technologies.
Genesis aims to achieve the highest safety ratings from renowned international and domestic organizations, including the National Highway Traffic Safety Administration (NHTSA), the Insurance Institute for Highway Safety (IIHS), and the Korea New Car Assessment Program (KNCAP), solidifying its dedication to providing the utmost safety for drivers, passengers, and pedestrians alike.
Exceptional Comfort and Convenience
The G70 seamlessly integrates a diverse array of advanced technologies, prioritizing ultimate convenience and connectivity for drivers.
A notable feature is the smart posture control system, previously introduced in the G90. This system, upon receiving the driver’s body information, automatically adjusts the seat, steering wheel, outside mirrors, and heads-up display to the optimal position. This innovation minimizes stress, particularly during long journeys, ensuring a comfortable driving experience.
In terms of convenience and connectivity, the G70 offers a range of advanced features accessible through an 8-inch touchscreen display that supports MirrorLink, Apple CarPlay, and Android Auto. This integration allows for seamless connectivity with smartphones and enhances the in-car experience.
Notably, the G70 takes a step forward by being the first vehicle in Korea to incorporate server-based voice recognition technology, leveraging Kakao’s artificial intelligence platform ‘Kakao I.’ This technology enhances voice recognition capabilities, providing a more intuitive and responsive interaction with the vehicle’s features.
For audiophiles seeking the best audio experience, the G70 offers an optional 15-speaker Lexicon surround-sound system. This high-end audio system ensures an immersive and premium acoustic experience, elevating the overall driving experience for those who appreciate top-notch sound quality. The incorporation of these advanced technologies showcases Genesis’ commitment to delivering a technologically advanced and user-friendly driving environment in the G70.
The Genesis G70 is a compelling offering in the compact luxury sedans market. At Ineax Motors Limited we offer a handpicked selection of high-quality cars all inspection-certified, professionally presented and competitively priced. Please browse through our inventory for a great selection of high-quality cars.