Autofocus: 2020 INEOS Grenadier
Perhaps all hope is not lost?
INEOS Automotive unveils the exterior design of the Grenadier today, showcasing its upcoming, uncompromising 4×4 vehicle set to conquer the global stage. This marks another milestone on the journey toward the commencement of production.
Crafted from the ground up on a brand-new platform, the INEOS Grenadier embodies deliberate design choices, specifically tailored to fulfill the needs of its prospective owners seeking a robust, proficient, and comfortable all-terrain workhorse.
“The Grenadier project started by identifying a gap in the market, abandoned by many manufacturers, for a utilitarian off-road vehicle. This gave us our engineering blueprint for a capable, durable, and reliable 4×4 built to handle the world’s harshest environments. But it had to look the part as well. As you will see today, Toby and his team have done a great job in delivering a design that is both distinctive and purposeful.”
Sir Jim Ratcliffe, Chairman of INEOS.
“The directive was straightforward. Our goal was to conceive a contemporary, practical, and exceptionally capable 4×4 vehicle with utility as its cornerstone,” remarked Toby Ecuyer, Head of Design. “We aimed for an easily comprehensible design, leaving no room for ambiguity regarding the Grenadier’s purpose in life. It’s there to handle everything you require and nothing that you don’t. There’s no room for mere showmanship. While modern engineering and production methods ensure the Grenadier’s high capability, we’ve remained true to the core principle of crafting a utilitarian vehicle destined to endure the test of time.”
Dirk Heilmann, CEO of INEOS Automotive, expressed, “We’re thrilled to unveil the Grenadier’s design at such an early stage in the process. Many manufacturers would opt to keep it under wraps, but as a new business constructing a fresh brand, we want to bring people along on this thrilling journey.
“Revealing the design now allows us to concentrate on the crucial next phase of the vehicle’s development—testing its capability and durability. We face a demanding program ahead as we rigorously assess prototypes in all conditions, accumulating approximately 1.8 million test kilometers in the coming year. As of today, the covers are off. Testing ‘in plain sight,’ without the need for camouflage wrapping, foam blocks, or fake panels, provides an additional advantage.”
