Lexus Celebrates the World Premiere of the All-New LBX
On June 5th, the highly anticipated all-new LBX was unveiled by Lexus. The grand premiere took place in Milan, Italy, where Chief Branding Officer Simon Humphries and Lexus President Takashi Watanabe presented the stunning new model to the media. Starting from the fourth quarter of 2023, the LBX will make its way to Europe, Japan, and various other chosen markets across the globe, captivating car enthusiasts worldwide.
Since its establishment in 1989, Lexus has maintained a steadfast commitment to innovation, continuously pushing the boundaries of technology and design to deliver exceptional value to its customers. With a deep-rooted passion for enhancing customer lifestyles both inside and outside the car, the brand strives to provide a wide range of options that cater to the diverse needs of its global customer base.
The year 2021 marked the emergence of a new era for Lexus, characterized by meticulously refined vehicles, starting with the introduction of the new NX and LX models. As part of its journey towards carbon neutrality, Lexus accelerated its electrification efforts by offering plug-in hybrid variants of the NX and later the RX, followed by the debut of the all-electric RZ. Building upon this momentum, 2023 witnessed the expansion of the Lexus lineup with products inspired by the varied needs and aspirations of customers worldwide.
The introduction of the new Lexus LM redefined chauffeur-driven luxury, serving as the flagship MPV and providing a fresh and captivating experience. Additionally, the LBX shattered conventional norms in the compact vehicle class, offering a groundbreaking value proposition that transcends traditional segment boundaries. These new additions exemplify Lexus’s dedication to crafting vehicles that cater to the evolving preferences and expectations of discerning customers globally.
“The new LBX stands for ‘Lexus Breakthrough X(cross)-over’. It has been meticulously crafted to challenge the conventional notion of a luxury car. Our aim was to create a vehicle that enabled the discerning customer to enjoy a relaxing drive and be their true selves. We strove to create an exciting vehicle that would give the everlasting desire to stay behind the wheel the moment they sat in the driver’s seat – a deep sense of connection between driver and car that begins the moment the accelerator pedal is depressed. We rigorously developed the vehicle fundamentals so that the driver could feel a sense of confidence with their trusted partner. By maintaining the unwavering dedication and continuously striving for improvement, we were able to successfully create a car that exudes refinement, strong presence, and emotional proportions, far surpassing the common norms of a compact vehicle. We invite customers to experience the new definition of compact luxury from Lexus.”KUNIHIKO ENDO, LEXUS LBX CHIEF ENGINEER
The genesis of the new LBX can be traced back to the visionary mindset of Lexus Master Driver, Akio Toyoda, who sought to redefine the traditional concept of luxury vehicles. Toyoda aimed to transcend the limitations imposed by compact size and create a car that would deliver an unparalleled driving experience and design. The objective was to craft a vehicle specifically tailored to the discerning customer, providing a sense of relaxation and authenticity during casual drives.
“The LBX has been designed with every detail in mind so that from the moment you get into the LBX and close the door, you will feel that the car is a Lexus, with its class-leading quality and linear, precise, well-connected, natural, and straightforward driving performance. Acceleration performance that responds to the pedal operation faithfully and smoothly, a comfortable driving position with visibility that allows the driver to maneuver the car crisply and nimbly, and turning characteristics that enable the driver to turn quickly with the accelerator pedal and maneuver through curves with exhilarating ease. We believe that the LBX will bring a smile to the driver’s face as they are filled with the true joy of driving a Lexus.”SHUICHI OZAKI, LEXUS TAKUMI
To achieve this vision, the GA-B compact class platform under the Toyota New Global Architecture underwent a comprehensive renewal, incorporating advancements in electrification technology and core engineering principles. With the pursuit of the renowned Lexus Driving Signature, the goal was to establish a harmonious and engaging driving experience that seamlessly blends comfort and excitement. The result is a connection between the driver and the car that ignites a lasting desire to be in control and leaves a smile on the faces of all occupants.
The LBX possesses the following dimensional specifications:
Overall Length: 4,190 mm
Overall Width: 1,825 mm
Overall Height: 1,560 mm
Wheelbase: 2,580 mm
Additionally, the LBX is equipped with the following tire sizes:
Tire Size: 225/60R17
Tire Size: 225/55R18
The design philosophy of “Premium Casual” was employed to establish a level of presence and refinement in the LBX that surpasses its class. The primary objective was to develop a compact crossover that would captivate customers with sophisticated tastes and seamlessly integrate into their everyday lives as an essential element. The exterior design of the LBX boasts dynamic proportions and a confident stance, accentuated by the latest iteration of Lexus’ iconic “Unified Spindle” front fascia design.
When it comes to the interior, meticulous attention was dedicated to crafting a premium ambiance that exudes the highest level of quality. The aim was to create an inviting and tranquil space that fosters a seamless connection between the driver and the car, promoting a sense of complete relaxation. In addition to the five distinct design themes available, Lexus introduced the innovative “Bespoke Build” program, empowering customers to personalize their LBX according to their individual lifestyles and preferences, resulting in a truly unique and tailored vehicle.
With its “Premium Casual” design philosophy, the LBX sets new standards for its class, offering a remarkable level of sophistication and customization options that redefine the boundaries of compact crossovers.