THE XIAOMI REVOLUTION IS HERE

ALL EYES ON THE GAME-CHANGING 2024 XIAOMI SU7 MAX ELECTRIC CAR

Unveiled with great anticipation at a technical conference hosted by Xiaomi Motors on December 28, the 2024 Xiaomi SU7 Max electric car has captured attention as a remarkable medium to large electric vehicle. Packed with cutting-edge innovations, this vehicle showcases the proprietary Xiaomi HyperEngine motors, the autonomously developed CTB battery, and advanced autonomous driving capabilities.

The dual-motor configuration of the Xiaomi SU7 delivers an impressive 673 horsepower, propelling the vehicle from 0 to 100 km/h in a mere 2.78 seconds. Powering this performance is a 101 kWh CATL ternary lithium battery, providing the electric car with a remarkable cruising range of 800 km. Notably, a future release is anticipated to introduce a single-motor variant, expanding the options available to consumers.

The conference marked a pivotal moment for Xiaomi Motors, showcasing years of dedicated technological advancements and positioning the company to reshape the automotive industry by the end of 2023. Xiaomi’s commitment to innovation was underscored by the introduction of five key technologies: The Xiaomi HyperEngine motors, the self-developed CTB battery, large die-casting, autonomous driving capabilities, and the Modena platform.

For those less inclined towards technical intricacies, the key features of the Xiaomi SU7 were highlighted during the conference, offering a glimpse into the remarkable strides made by Xiaomi Motors.

XIAOMI HYPERENGINE MOTORS

Xiaomi’s groundbreaking HyperEngine motors, designed as a trilogy with the V8s, V6, and V6s versions, represent a pinnacle of innovation in various aspects such as materials, stators, and silicon carbide. Each version boasts unique characteristics, setting new standards in the electric motor landscape.

The V6, generating an impressive 299 horsepower, is equipped with 400N·m torque and operates on a 400V architecture. Stepping up the performance, the V6s, with a robust 374 horsepower, offers an increased torque of 500N·m and operates on an advanced 800V platform, showcasing Xiaomi’s commitment to pushing the boundaries of electric motor technology.

The flagship of the trio, the V8s, commands a formidable 578 horsepower, accompanied by an exceptional 635N·m torque and an outstanding 98.11% efficiency. This powerhouse achieves a remarkable power density of 10.14kw/kg, set to make its debut in 2025, heralding a new era in electric motor capabilities.

Xiaomi’s forward-thinking approach is evident in their pre-research initiatives, enabling HyperEngine motors to reach maximum speeds of 35,000rpm in laboratory settings. This technological prowess positions Xiaomi at the forefront of the electric vehicle industry, showcasing their dedication to advancing the boundaries of performance and efficiency.

CTB BATTERY TECHNOLOGY

Powering the Xiaomi SU7 is a cutting-edge self-developed 871V silicon carbide HV (High Voltage) platform, boasting an impressive 77.8% efficiency. This advanced platform serves as the backbone for the electric vehicle, supporting battery capacities of up to 132kWh, translating to an impressive range exceeding 1000km. For those seeking even greater distances, the platform is capable of accommodating 150kWh batteries, pushing the range beyond 1200km.

Xiaomi’s innovative CTB (Cell-to-body) battery technology sets the SU7 apart, leveraging unique features such as a two-in-one floor, cell inversion, elastic interlayers, and minimalist wiring. These advancements collectively contribute to a remarkable 24.4% improvement in integration efficiency. This forward-thinking approach distinguishes Xiaomi’s CTB technology from competing methods such as CATL’s CTP and Tesla/BYD’s CTC, marking a significant leap in efficiency and design.

The CTB integration not only simplifies the overall structure but also enhances space utilization within the Xiaomi SU7, showcasing the brand’s commitment to pushing the boundaries of battery technology for improved performance and efficiency.

XIAOMI SU7 DESIGN

The design of the Xiaomi SU7 unveils captivating details that contribute to its distinctive appearance. The “big eyes” headlights, characterized by a rounded polygonal shape, lend the vehicle a rare and non-squinty expression. Below, functional air ducts not only enhance the aesthetic appeal but also serve a practical purpose by improving brake cooling. The overall sporty ambiance is heightened by the stylish surround and engine cover, while the sleek shape of the car contributes to an impressive 0.195Cd drag coefficient.

Opting for a youthful and lively vibe, the sides of the Xiaomi SU7 forego hidden handles and showcase petal-shaped wheels complemented by vibrant yellow calipers. The rear of the vehicle proudly displays the Xiaomi logo, seamlessly aligning with the company’s identity. Silver surround accents and an active spoiler further accentuate the sporty elements, adding a touch of dynamism to the overall design.

With dimensions measuring 4997mm in length, 1963mm in width, and 1440mm in height, all supported by a 3000mm wheelbase, the Xiaomi SU7 strikes an aesthetically pleasing profile. The harmonious combination of these design elements reflects Xiaomi’s commitment to creating a visually appealing and performance-oriented electric vehicle.

XIAOMI SU7 PERFORMANCE

The dual-motor powerhouse within the Xiaomi SU7 unleashes an impressive 673 horsepower and a robust 838N·m torque, catapulting the electric vehicle from 0 to 100 km/h in a mere 2.78 seconds. This performance beast boasts a top speed of 265 km/h, offering a thrilling driving experience enhanced by Boost and launch modes.

The braking system is equally formidable, featuring large Brembo 4-piston calipers that deliver an impressive 33.3 meters braking distance when decelerating from 100 to 0 km/h. The SU7’s capabilities are further underscored by its 101 kWh CATL battery, providing an extensive 800 km range on a single charge.

Charging the Xiaomi SU7 is a swift process, thanks to the 800V fast charging capability. In just 5 minutes, the vehicle gains an additional 220 km of range, while a 15-minute charge adds a substantial 510 km. Notably, Xiaomi plans to introduce a single-motor variant with a 220-kW motor and an LFP battery, expanding the range of options available to consumers.

Looking ahead, Xiaomi has ambitious plans for multiple long-range versions of the SU7, with anticipated variants offering impressive ranges of 628 km, 668 km, 800 km, and 750 km, catering to diverse preferences and driving needs.

XIAOMI SU7 INTERIOR

Stepping inside the Xiaomi SU7 reveals a carefully curated interior designed for a premium driving experience. The 3-spoke steering wheel is adorned with a sporty red driving mode button, adding a touch of flair to the driving interface. The instrument cluster adopts a 7.1″ flip-up display, while the central touchscreen boasts an expansive 16.1″ size with a crystal-clear 3K resolution. For enhanced visibility, a 56″ Heads-Up Display (HUD) with a maximum brightness of 13,000nit provides key information at a glance. Control operation is facilitated by strategically placed physical buttons.

The interior ambiance can be personalized with a choice of three elegant colors – Galaxy Grey, Obsidian Black, and Twilight Red. Additional luxury touches include ambient lighting, Nappa leather sport seats, a generous 5.35m2 glass roof, and a state-of-the-art 15-speaker audio system. The practicality of the Xiaomi SU7 is further highlighted by a sizable 105L front trunk, offering additional utility for everyday needs.

The XiaomiPaper in-car system is powered by the Snapdragon 8295 chip, ensuring seamless and responsive performance. Rear entertainment is facilitated by the compatibility of Xiaomi tablets, providing additional connectivity options. The SU7 features a five-screen linkage, CarPlay, AirPlay, and iPad integration, ensuring a seamlessly connected driving experience. The open CarloT ecosystem allows for third-party integration, enhancing the adaptability of the vehicle.

To streamline updates and upgrades, the Xiaomi SU7 implements streaming upgrades that significantly reduce Over-The-Air (OTA) times. The full cockpit can be upgraded in just 3 minutes, while the entire vehicle can be updated in a mere 30 minutes, reflecting Xiaomi’s commitment to efficiency and user-friendly experiences.

XIAOMI SU7 SALES PLANS

In a strategic move reminiscent of the successful Wenjie series, Xiaomi is poised to adopt a similar sales strategy for the highly anticipated 2024 Xiaomi SU7 Max long-range electric car. The plan involves showcasing and selling vehicles directly within Mi Home stores, offering customers a unique and immersive car-buying experience. Showcars are expected to make their debut in the first quarter of 2023, setting the stage for an exciting introduction to potential buyers.

To accommodate the display and sales of cars, large Xiaomi stores will undergo renovations, transforming them into hubs capable of handling automotive sales. Proactive store teams are already on the lookout for suitable display parking spaces, tailoring the selection based on the size of each store. This forward-thinking approach underscores Xiaomi’s commitment to seamlessly integrating the automotive venture into its existing retail infrastructure.

With anticipation building for the 2024 Xiaomi SU7 Max, the tech giant aims to revolutionize the traditional car-buying experience, providing customers with a novel and engaging way to explore and purchase their electric vehicles. This innovative sales strategy aligns with Xiaomi’s reputation for pushing boundaries and creating unique retail experiences for its diverse range of products.