If you’re not a Baby Boomer, the Toyota Crown might not ring a bell for most Americans. However, this iconic nameplate is staging a comeback, reemerging as a Toyota sub-brand. Its revival began with the Crown sedan, and now Toyota is extending its presence to a fresh 5-passenger crossover SUV, introducing the 2025 Crown Signia.
Built on the foundation of the Crown sedan’s platform, the 2025 Toyota Crown Signia is initially available in XLE and Limited trim levels. It boasts a robust 243-horsepower hybrid powertrain and comes equipped with standard all-wheel drive (AWD). Envisioning a top-tier Platinum variant down the road is not far-fetched, mirroring the Crown Platinum sedan’s Hybrid Max drivetrain, which cranks out an impressive 340 hp.
Toyota has slated the release of the new Crown Signia for the summer of 2024. Anticipate price points spanning from the mid-$40,000s to the high $50,000s, creating a price range that intersects with Lexus’s NX and RX hybrid SUVs.

2025 Toyota Crown Signia Exterior
The recently unveiled Crown Signia exemplifies a design ethos characterized by restraint and a harmonious aesthetic, a quality that is not always synonymous with Toyota’s styling. Accentuating this SUV are slender lighting elements and a Lexus-inspired grille that, in Toyota’s words, embodies a “hammerhead” front styling theme. The front fender edges are crisply defined, seamlessly flowing into a character line that gracefully traces the contours of the vehicle above subtle body swells, ultimately framing the lower part of the greenhouse. The dark gray lower perimeter cladding serves as a visual cue, unmistakably signaling the Signia’s SUV identity.
Upon its debut, the Crown Signia XLE will be equipped with 19-inch wheels, while its counterpart, the Crown Signia Limited, will boast larger 21-inch wheels. The SUV will be offered in a palette of five distinctive paint colors: Storm Cloud, Oxygen White, Black, Bronze Age, and Finish Line Red.

2025 Toyota Crown Signia Interior
The new Toyota Crown Signia provides luxurious accommodation for five occupants within its high-end, technology-laden cabin, adorned with plush materials and accented by bronze-finish trim.
In both the XLE and Limited trim levels, passengers are treated to 8-way power-adjustable heated front seats and a heated, leather-wrapped steering wheel. The XLE boasts a combination of artificial leather and cloth upholstery, while the Limited elevates the experience with quilted, double-stitched leather featuring piping and ventilated front seats. Color choices extend to Black and Saddle Tan, allowing for personalized style preferences.
Toyota emphasizes its commitment to minimizing noise, vibration, and harshness in the Crown Signia, employing acoustic noise-reducing front window glass. Furthermore, the Limited trim enhances the ambiance with a fixed panoramic glass roof.
At the rear, convenience is paramount with the inclusion of a standard hands-free power-operated liftgate. Although specific cargo space details are pending confirmation from Toyota, the company assures that folding down the 60/40 split rear seats reveals a cargo floor measuring an expansive 6.5 feet in length.

2025 Toyota Crown Signia Specs
Come the summer of 2024, the XLE and Limited trims of the Crown Signia will hit the market with a standard hybrid powertrain. This system is centered around a 2.5-liter 4-cylinder engine complemented by two electric motors. Notably, a rear-axle motor contributes to the implementation of a standard all-wheel-drive (AWD) system, with Toyota highlighting the capability to direct up to 80 percent of the system torque to the rear wheels when needed.
The hybrid powertrain delivers a total output of 243 horsepower, achieving an estimated 36 mpg in combined driving. Impressively, the Crown Signia can tow up to 2,700 pounds. Offering versatility for various driving scenarios, the SUV features four distinct driving modes: Eco, Normal, Sport, and EV. The EV mode is specifically designed for low-speed, short-distance driving, such as navigating traffic or maneuvering in a parking lot.
While Toyota has yet to officially confirm the availability of a Platinum trim equipped with the Crown sedan’s robust 340-horsepower Hybrid Max powertrain, the prospect appears promising and well-suited for a crossover SUV of the Crown Signia’s caliber.

2025 Toyota Crown Signia Safety
The Crown Signia by Toyota comes equipped with an extensive suite of advanced driver assistance systems (ADAS) bundled into the standard Toyota Safety Sense 3.0. The comprehensive safety features include:
Forward-collision warning with pedestrian detection
Automatic emergency braking
Lane-departure warning
Lane-keeping assistance
Lane-centering assistance
Adaptive cruise control
Automatic high-beam headlights
Notably, the Crown Signia also incorporates Proactive Driving Assist, enhancing safety under typical driving conditions by autonomously applying braking and steering interventions. This system even provides additional security by slowing the SUV during curves.
Standard safety features further encompass blind-spot warning, rear cross-traffic warning, and a safe exit system. The Limited trim goes a step further by adding rain-sensing windshield wipers and front and rear parking sensors with automatic braking.
For those seeking advanced technology, the Limited offers an optional Advanced Technology package, featuring:
Surround-view camera
Traffic-jam assistance
Front cross-traffic warning
Lane-change assistance
Exterior puddle lighting
Moreover, with an active Drive Connect subscription, the traffic jam assistance system enables hands-free driving at speeds under 25 mph on approved, limited-access roads, adding an extra layer of convenience to the driving experience.

2025 Toyota Crown Signia Technology
The Crown Signia impresses with a sophisticated infotainment setup, combining a 12.3-inch digital instrumentation display with a matching 12.3-inch Toyota Audio Multimedia touchscreen. The key features include:
Dual-phone Bluetooth connectivity
SiriusXM satellite radio
Wireless Apple CarPlay
Wireless Android Auto
Wireless smartphone charging
Five USB-C ports (three in the front and two in the back)
For added convenience, the Crown Signia offers various connected service plans, each with complimentary trial subscriptions:
Service Connect provides vehicle health reports and maintenance reminders
Safety Connect includes automatic collision notification, SOS emergency calling, and a stolen-vehicle locator
Remote Connect enables remote access to vehicle data and functions, featuring a new smartphone digital key for unlocking and starting the Crown Signia
Drive Connect incorporates a cloud-based navigation system and a natural voice-recognition system with a digital assistant responsive to “Hey, Toyota.”
Wi-Fi Connect grants access to an in-vehicle Wi-Fi hotspot
Should you desire an exceptional audio experience, the 11-speaker JBL premium sound system is exclusively available in the Crown Signia Limited trim.

2025 Toyota Crown Signia Competitors
In stepping into the SUV arena with the 2025 Crown Signia, Toyota ventures into a distinctive segment within the market. Among its five-passenger competitors, potential rivals include the Alfa Romeo Tonale and the Dodge Hornet R/T, both of which are plug-in hybrids (PHEVs). Alternatively, for those seeking a larger, three-row option, considerations could extend to models like the Hyundai Santa Fe Hybrid, Kia Sorento Hybrid, and the Mazda CX-90 PHEV. This move by Toyota introduces the Crown Signia to a unique space, allowing consumers to explore a variety of SUV options with different seating capacities and hybrid technologies.