2024 SUBARU IMPREZA UNVEILED

Subaru has officially unveiled the highly anticipated 2024 Subaru Impreza. This marks the debut of the sixth generation Impreza and improves on its predecessor showcasing a completely redesigned exterior, enhanced performance, upgraded safety features, and the latest in multimedia technology. Among the exciting additions for the 2024 model year is the introduction of the RS trim, boasting a robust 2.5-liter SUBARU BOXER® engine, distinctive 18-inch wheels, and exclusive exterior and interior elements.

The Impreza has a rich history, with its initial introduction taking place 30 years ago at the 1992 Los Angeles Auto Show. From its inception, the Impreza has been recognized for providing customers with a value-packed compact car, featuring the innovative Subaru Symmetrical All-Wheel Drive—an offering that set it apart as a pioneer in the compact car segment. Moreover, the Impreza played a pivotal role in laying the groundwork for the renowned Subaru WRX, a performance car that has garnered rally championships over four decades.

In the 2024 lineup, the Impreza has undergone a transformative redesign, showcasing a sportier aesthetic. The inclusion of the latest iteration of EyeSight® Driver Assist Technology is now standard across all models, ensuring advanced safety features. Additionally, the introduction of the SUBARU STARLINK 11.6-inch Multimedia Plus system is a noteworthy enhancement for the Impreza, featuring wireless Apple CarPlay® and wireless Android™ Auto capabilities. This system also provides convenient on-screen controls for audio, climate, and various vehicle features.

For the 2024 model year, Subaru has streamlined the Impreza model line to highlight its sporty demeanor, versatility, and capability. The Impreza is now available in three distinct trim levels: Base, Sport, and the all-new RS trim. Upon its arrival in Subaru retailers, the compact car will be exclusively offered as a 5-door hatchback, showcasing Subaru’s commitment to delivering a well-rounded driving experience.

PERFORMANCE AND HANDLING

The 2024 Impreza has been meticulously crafted with a focus on utility and sportiness, catering to the needs of those leading active lifestyles. Setting a new standard across the model line is the updated Subaru Symmetrical All-Wheel Drive system, renowned for its quicker response time, enhanced agility, and improved cornering capabilities. This all-wheel drive prowess is complemented by the inclusion of standard Active Torque Vectoring.

Under the hood, both the Base and Sport trims boast a robust 2.0-liter 4-cylinder direct-injection SUBARU BOXER® engine, generating a commendable 152 horsepower and 145 lb.-ft. of torque. Elevating the performance, the new RS trim takes it up a notch with a 2.5-liter BOXER engine, delivering an impressive 182 hp and 178 lb.-ft. of torque. Across all trim levels, a Lineartronic CVT (Continuously Variable Transmission) comes standard. Notably, the Sport and RS trims feature an 8-speed manual mode equipped with steering wheel paddle shifters, allowing drivers to take control of the transmission through eight pre-set ratios.

Incorporating a touch of the WRX sports car’s influence, the 2024 Impreza adopts a version of its dual-pinion electronic power steering rack. This addition enhances steering precision, providing a more direct and natural feel, along with heightened responsiveness.

For enthusiasts seeking an extra dose of performance, the Sport and RS trim levels come equipped with the SI-Drive performance management system, 18-inch alloy wheels, and a sport-tuned suspension. These features work in harmony to optimize both performance and handling, ensuring an exhilarating driving experience that aligns seamlessly with Impreza’s sporty persona.

NEW DESIGN AND UPDATED CHASSIS

The 2024 Impreza takes advantage of the upgraded Subaru Global Platform, showcasing a remarkable 10-percent increase in torsional rigidity. The platform’s robustness is further amplified through a full inner frame construction, and a strategic application of additional structural adhesive—elevating the coverage from 26.2 feet to an impressive 88.5 feet. These enhancements not only contribute to enhanced body rigidity but also contribute to a lighter overall weight. As a result, the updates translate into an improved dynamic performance, a smoother ride, and a notably quieter cabin.

Inside the vehicle, a renewed focus on the occupants and their interaction with the Impreza is evident. The front seat design has been optimized for greater support, enhancing overall comfort and minimizing driver and passenger fatigue. An intentional effort to mitigate sounds within specific frequency ranges results in a quieter and more comfortable cabin environment. The interior design reflects a modern and clean aesthetic, featuring a prominent center information display with highly visual controls. Ample head and legroom, coupled with thoughtful storage solutions, further contribute to the overall comfort and convenience within the cabin. These advancements collectively underscore Subaru’s commitment to delivering an elevated driving experience that prioritizes both performance and passenger well-being.

SAFETY

The 2024 Impreza sets a high standard for safety with the inclusion of the latest iteration of the acclaimed EyeSight® Driver Assist Technology across all models. This enhanced system operates with increased smoothness, speed, and adaptability to a wider range of conditions. The improvements are attributed to a broader field of view, updated control software, and the introduction of an electric brake booster. Notably, EyeSight now excels in identifying bicycles and pedestrians at intersections earlier, issuing timely alerts to the driver, and applying brakes when necessary to prevent potential collisions.

Models equipped with Blind-Spot Detection featuring Lane Keep Assist and Rear Cross-Traffic Alert also benefit from Automatic Emergency Steering, a safety feature integrated with EyeSight and Blind-Spot Detection. This feature actively aids in steering control to help prevent collisions at speeds below 50 mph.

A valuable addition to the safety suite is the Standard Rear Seat Reminder, designed to mitigate the risk of child and/or pet entrapment. This feature prompts the driver to check the rear seat before exiting the vehicle.

Building on a legacy of safety spanning 30 years, the Impreza has consistently earned safety accolades from esteemed organizations such as the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration. The outgoing five-door Subaru Impreza received the 2022 IIHS TOP SAFETY PICK designation, attaining this recognition for the 15th consecutive year (2007-2022). This remarkable record includes the highest rating of “Superior” for frontal crash prevention from IIHS. With the all-new 2024 Impreza, Subaru anticipates continuing this tradition of exceptional safety performance.

COMFORT AND CONVENIENCE

Across all trim levels of the 2024 Impreza, a suite of convenient features enhances the driving experience. Power door locks, windows, and side mirrors provide ease of operation, while welcome lighting adds a touch of sophistication. The inclusion of Remote Keyless Access ensures convenient entry, and the Tire Pressure Monitoring System with Individual Wheel Display keeps drivers informed about their vehicle’s tire status. The practicality of 60/40 folding rear seats further enhances the Impreza’s versatility. Notably, the RS trim level offers an optional 10-way power front driver seat with lumbar support, emphasizing a premium driving experience.

In a thoughtful update to the climate control system, the focus has shifted to occupied seats rather than the entire cabin. This refinement not only improves occupant comfort but also contributes to enhanced fuel economy. Standard across the model line, the dual-zone heating/cooling control allows personalized climate settings for optimal comfort.

Stepping up to the Sport trim introduces additional features that elevate both convenience and entertainment. The STARLINK 11.6-inch Multimedia Plus system takes center stage, offering wireless Apple CarPlay and Android Auto for seamless connectivity. Keyless Access with Push-Button Start adds a modern touch to the entry and ignition process, while fog lights enhance visibility in various driving conditions. These enhancements collectively contribute to a more refined and enjoyable driving experience in the Impreza Sport trim.

SUBARU IN-VEHICLE TECHNOLOGY

Excitingly, the 2024 Impreza introduces the SUBARU STARLINK® 11.6-inch Multimedia Plus system for the first time, enhancing the driving experience with cutting-edge technology. The expansive 11.6-inch high-resolution touchscreen takes center stage and is equipped with wireless Apple CarPlay and Android Auto, providing a seamless and immersive full-screen display. Beyond its connectivity prowess, this multimedia system serves as a central information display, seamlessly integrated with the combination meter. On-screen controls for audio, climate, and vehicle functions add a layer of convenience, ensuring a user-friendly interface.

The comprehensive features of the 11.6-inch Multimedia Plus system include Bluetooth® hands-free phone and audio streaming connectivity, AM/FM stereo, a rear vision camera, SiriusXM® All-Access Radio, SiriusXM Travel Link® (complimentary 4-month Platinum Plan), HD Radio®, and over-the-air updates. This advanced multimedia system comes standard on the Sport and RS trim levels, offering an elevated and immersive driving experience.

Additionally, the SUBARU STARLINK™ Safety and Security Connected Services further enhance safety and convenience. These services include SOS Emergency Assistance, Enhanced Roadside Assistance, Automatic Collision Notification, Maintenance Notifications, Monthly Vehicle Health Report and Diagnostic Alerts, Stolen Vehicle Recovery Service, and Vehicle Security Alarm Notification. Convenience features extend to Remote Lock/Unlock, Remote Horn and Lights, and Remote Vehicle Locator. New services for the Impreza include Valet Mode, Trip Log and Driving Journal, and Remote Vehicle Configuration—adding a new dimension to the ownership experience. These innovations underscore Subaru’s commitment to integrating cutting-edge technology for enhanced safety, security, and overall convenience in the 2024 Impreza.

2024 IMPREZA RS

The RS trim of the 2024 Impreza heralds the return of the model’s distinguished enthusiast-focused edition. Originally making its debut as the 2.5 RS in 1998, this trim played a pivotal role as the precursor to the iconic WRX. The new RS trim level arrives with a standard, potent 2.5-liter BOXER engine paired with a Lineartronic CVT, featuring an 8-speed manual mode accessible through steering wheel paddle shifters.

Distinctive exterior elements set the RS trim apart, showcasing RS badging on the front doors and rear hatch, 18-inch alloy wheels with a dark gray finish, and a black finish adorning the front grille, side spoilers, side mirrors, upgraded LED headlights, and LED fog lights.

Inside the cabin, the RS makes a bold statement with gunmetal and simulated carbon fiber interior trim accents. The sport front seats, dressed in black cloth with red cloth bolsters, exude a dynamic character. Carpeted floor mats feature the exclusive RS logo, further emphasizing the trim’s unique identity. Additional interior upgrades include an enhanced leather-wrapped steering wheel and shifter, aluminum alloy pedals, heated front seats, and rear USB charge ports.

Elevating the RS trim even further, it builds on the Sport trim by incorporating standard features such as Blind-Spot Detection with Lane Change Assist and Rear Cross-Traffic Alert. Exclusive to the RS trim are coveted options such as the Harman Kardon® 10-speaker system, a Power Moonroof, and a 10-way power front driver seat with lumbar support. The RS trim, with its rich heritage and enhanced features, represents the pinnacle of performance and style in the 2024 Impreza lineup.